3 most reviewed insect-based pet food marketing claims

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January 13, 2023

Globally, a research team counted 43 brands selling pet products using insect-based ingredients, with 35 of those brands operating in Europe. Black soldier fly larvae and mealworms were the two most frequently used insect species.

Various health, wellness and sustainability claims can be made about insect-based pet foods. Certain of those claims may be more effective than others. Researchers in Germany analyzed the terms used by pet owners in their reviews of insect-based pet foods sold in the European market.  Out of five marketing claims commonly used by insect-based pet food brands, three received the most mentions by pet owners in reviews of the products. The scientists also reviewed previous research on insect-based pet foods and their marketing.

Read the article published on PetFoodIndustry.com